The Industrial Development Alliance of Zhangjiajie International Tourism Zone has been established

On the evening of September 30th, the Industrial Development Alliance of Zhangjiajie International Tourism Zone was announced to be established in Furong Town Scenic Area, Xiangxi Prefecture. The alliance is voluntarily initiated by six leading cultural and tourism enterprises from five cities and states, namely Zhangjiajie City, Xiangxi Prefecture, Huaihua City, Shaoyang City, and Changde City. The Hunan Provincial Department of Culture and Tourism serves as the business management unit, and Hunan Zhangjiajie Tianmen Mountain Tourism Co., Ltd. is one of the six initiating units.

The alliance is positioned as a provincial, market-oriented, industrialized, and international collaborative social group in the cultural and tourism industry, undertaking functions such as industry cultivation, science and technology empowerment, capital support, talent construction, brand promotion, and international cooperation. Its services cover the Zhangjiajie International Tourism Zone and promote the implementation of regional planning blueprints into industrial practices. At present, there are 172 intended members of the alliance, covering the entire cultural and tourism industry chain, demonstrating the positive response of the market to cross regional cultural and tourism collaboration.

In recent years, Hunan has continued to promote the construction of international tourist areas represented by Zhangjiajie. The joint formation of an industrial alliance by leading enterprises from multiple cities and prefectures marks the shift of regional cultural and tourism collaboration from administrative promotion to spontaneous linkage among market entities. By integrating the tourism resources, passenger flow, and capital of the five cities and prefectures, the alliance is expected to form a synergy in route connectivity, product co construction, joint marketing, and investment attraction, enhancing the overall brand recognition and global market competitiveness of the Zhangjiajie International Tourism Zone.

The industry believes that such collaborative platforms led by leading enterprises and covering the entire industry chain will provide a new organizational carrier for the high-quality development of Hunan's cultural and tourism industry. Its subsequent actions in cross regional resource integration and international expansion deserve continuous attention.